
Stories make us human
With over 14 years of experience in system design and content creation, I value both functionality and aesthetic appeal. My background as an electronic engineer has given me a deep appreciation for systems that are both efficient and user-friendly.
It all started in 2006 when I was completing my college internship. I was tasked with improving the performance of microwave sensors in rover navigation systems. Despite my technical expertise, I found myself struggling with the simulator tools that I was using on a daily basis. They were lacking in features, slow, and often prone to crashing.
Being a problem solver at heart, I was determined to get to the bottom of these issues. I asked questions, reached out to experts, and. even created a manual that was 10 times faster to learn than the existing one. It became quite popular and replaced the original manual in our library.
This experience sparked my passion for design, and the impact it can have on people's lives. I find inspiration in the world around me, from nature to art to real-life interactions with people.
Telling stories is at the heart of what I do, as I believe that they can leave a lasting impact and connect us on a deeper level.

Story of embracing criticism
Maya, a product designer, faced negative feedback on her prototypes. Instead of giving up, she embraced the criticism, learned from it, and iterated tirelessly. Her perseverance paid off, and she unveiled her perfect product to acclaim. Maya's story showed that embracing feedback leads to remarkable success.

Story of effective communication
Gabriel, a talented designer, was stuck on a complex project. He sought advice from a subject matter expert named Julia, who provided invaluable feedback. Instead of feeling defeated, Gabriel actively communicated with Julia, asking questions and seeking clarification. With Julia's guidance, Gabriel refined his design, incorporating new ideas. The power of effective communication unlocked Gabriel's creativity, leading to a successful project. Their collaboration showcased how open communication and seeking expertise can yield remarkable results.