Amazon Web Services (AWS) is a leading on-demand cloud computing platform with the largest and most dynamic ecosystem in the world. Millions of active customers and tens of thousands of partners use the services globally.
Customers across every industry and of every size, including start-ups, enterprises, and public sector organizations are running every imaginable use case on AWS. Based in Seattle, Washington the AWS Region/AZ model has been recognized by Gartner as the recommended approach for running enterprise applications that require high availability and performance.
Joined the Marketing team to improve the usability and accessibility of the pricing pages and the calculator for products such as Elastic Compute Cloud and services like AWS Support.
Number of EC2 instances are growing rapidly, and the existing pages that presented different methods of payments for instances, had multiple issues. They were becoming too heavy to load, and uneasy to navigate and read.
The old template was designed based on a much lower number of EC2 instances, therefore, the experience was a list view of all the available instances based on Regions, and Operating Systems. It worked for the customers at that point, but with the number of instances, today, the same experience would not work.
Based on customer demands, and data analytics that we received, the plan was to create a filter based environment for our users so they can search more specifically, and find what they need quicker and easier. The goal as a team was to create pages with improved latency, and tabular view of instances for ease of use.
AWS Support has a unique billing structure, which made the design process of this particular calculator more complex than the rest of the AWS Calculator.
Users are able to answer only two questions to find out which support plan suits their business needs the most.
We hid the complexity of the AWS Support pricing with a simple user interface.