Gamification is about amplifying the effect of an existing core experience by applying the motivational techniques that make games so engaging.
The principle of user-centered design in gamification is that the user is the first consideration in everything we do. They are going to expect fun and not complexity. They may or may not share our understanding of the data map and how best to approach it.
Gamification map is when we place the user in the center. Then we have three sides to this map. On one side we have the motivation, on the second side we have to set up a mission, and finally on the third side we measure the feedback. This is an iterative process for every project we do.
The idea of gamification is to focus, to enable and to create.
To focus on what users want to accomplish.
To enable effective features that users are interested in.
To create a continues preferences in users.
There is a simple measurement for the psychology of users, designed by Richard Bartle. It is called The Bartle Test of Psychology. It breaks up the way people play games into four categories.
The Achiever, the Explorer, the Socializer, and the Killer.
Achievers are all about points and game status, Explorers are discoverers and they want to see new things. Socializers want to interact with others, and Killers are all about winning and beating other users.
Badly designed products often result from centering our decision on other things like technology or data.
When we gamify high value interactions with users, we drive more sales, stronger collaboration, better return on investment, and definitely deeper loyalty and customer satisfaction.
Bahar Espiritu - October 4, 2017